This is a presentation I created for my 21st Century Media Class. It discusses how Google got its start up, how they lacked a business model for 5 years after they initially launched, and the steps they took to remain innovative along the way.
The bigger picture: I draw parallels between what Google did and how current media might want to imitate some of their innovative processes in order to stay afloat and develop a new business model.
Google didn't have a clue what they were doing when they first launched-heck-founders Larry Page and Sergey Brin didn't even mean to create a search engine!
Look at them now-I'd say they've done a fairly good job for themselves. Maybe the media has something to learn from Google. I don't know...? But at least it's something....
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